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Slash Studios

Make it official.

Services

Brand&
strategy.

What actually needs to be said.

Before anything goes out, we figure out what actually needs to be said. Rarely what sounds trendy, but what makes sense for your market, your audience, and your stage of growth.

Brand and strategy is the foundation every other service builds on. We define how your brand looks, sounds and positions itself, then document it so every campaign, post and page pulls in the same direction.

Brand architecturePositioningVisual identityBrand voiceGuidelinesLaunch strategy
Team members in a planning session in the studio, one standing and one seated

Built to last.

What's inside.

Brand Architecture

Visual & voice: the foundation every touchpoint builds on.

  • Brand platform and values
  • Personality and story
  • Messaging hierarchy

Positioning

Launch & campaign strategy: where you stand and how you go to market.

  • Market and audience research
  • Positioning statement
  • Launch and campaign roadmap

Visual Identity

A look that is unmistakably yours, and a system to keep it that way.

  • Logo and colour
  • Typography and imagery
  • Brand guidelines

Voice & Messaging

Words that sound like you, wherever they appear.

  • Tone of voice
  • Copywriting
  • Taglines and key messages

How we build a brand identity.

  1. 01

    Market and audience research

    We look at your market, competitors and the people you want to reach, and review how the brand is seen today, so every later decision starts from what is true, not assumed.

  2. 02

    Positioning and brand platform

    We define what the brand stands for, who it is for and the story it should own, then agree the positioning statement and messaging hierarchy before any design work begins.

  3. 03

    Visual identity and tone of voice

    The logo, colour palette and tone of voice are designed together as one system that works across screens, print and packaging, rather than as a set of one-off files.

  4. 04

    Brand guidelines and launch

    Everything is recorded in brand guidelines so designers, agencies and your own team stay on brand, alongside a launch and campaign roadmap for taking the brand to market.

Ready when you are

Let's grow together.

Tell us where you are, we'll figure out where you could be.

Let's Chat→